|About The Coto de Caza
The Coto de Caza News is the only weekly newspaper exclusively for the The Coto de Caza area. This popular newspaper is mailed weekly to the residents of Coto de Caza, and to the subscribers in the adjacent communities of Dove Canyon, Rancho Cielo, Robinson Ranch, Trabuco Highlands, Wagon Wheel and Las Flores. The Coto de Caza News is also available in Rancho Santa Margarita at Von’s Pavilion, Border’s Books, legal and medical offices and most retail establishments.
Who Reads The Coto de Caza News
The high income homeowners who read The Coto de Caza News are highly social and motivated by charitable causes. The Coto de Caza News readers are largely responsible for supporting Orange County’s thriving performing arts complex and local area hospitals as well as a lengthy list of national and international charitable causes. These generous patrons of the arts are regularly featured in the extremely popular, “Society Scene” column by Orange County’s legendary and most admired columnist Kelly Bennett exclusively in The Coto de Caza News. Photographs of Orange County’s most prominent financial couples attending major social events are a regular weekly feature of The Coto de Caza News’ outstanding society column.
The Coto de Caza News Home Owner Demographics
No less an authority than the United States Census Bureau states that the area served by The Coto de Caza News is one of the highest income populations in all of Orange County. Most residents receive The Coto de Caza News newspaper with their mail when they are ready to read and relax in the comfort of their own homes. The readership of The Coto de Caza News provides advertisers with buyers who have an exceptionally large amount of spendable income.
Coffee Table Life
Since The Coto de Caza News is a vibrant full color weekly newspaper, surveys indicate that it is usually kept in the home until the next one arrives. The term “Coffee table life” was coined by advertising agencies to describe this unusually high retention rate compared to daily newspapers which is said to contribute to the high readership rate. The readership translates to many readers in the same household including high school and college students who find The Coto de Caza News newspaper content interesting and absorbing.
Official Newspaper for Public Notices and Legal Advertising
Established in 1993, The Coto de Caza News is the official newspaper for the area and was adjudicated by the Superior Court of the State of California , Orange County as the area’s legal newspaper pursuant to Government Code 6000 case # A17804 on August 29,1995. The Coto de Caza News is the appropriate newspaper to place legal and public notices for the South Orange County Judicial District and the City of Rancho Santa Margarita.